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Lamborghini Revuelto: a car film without a car on set

A self-initiated showcase film we made to show what AI can do for automotive ads: a showroom reveal, the cockpit and open-road driving, finished in three days.

Type
Self-initiated showcase film
Subject
Lamborghini Revuelto
Length
45 seconds
Turnaround
3 days

Self-initiated showcase piece. Not commissioned by, or affiliated with, Automobili Lamborghini.

The job in numbers

  • 3days

    From the first shot list to the master cut.

  • 2formats

    16:9 widescreen and 9:16 vertical.

  • 0shoot days

    No tracking vehicle, crane, road closure or permit.

  • 45seconds

    Showroom, cockpit, then four driving scenes.

The challenge

Car ads are expensive before a frame is filmed

Dealerships, EV brands and two-wheeler launches need cinematic ads, but a traditional car shoot has costs and delays long before the camera rolls. We made this film to show another way.

What a shoot would need

  • The vehicle: transported, insured and prepared for every take
  • A crew and rigs: tracking vehicles, cranes and a driver
  • Locations: road closures or permits for each scene
  • Light and weather: waiting for the right sky for each shot

Our approach

  • The reveal: a showroom with the headlights and tail-lights glowing
  • The interior: the start button, the digital cluster and the cockpit
  • The drive: a tunnel, a desert road, a canyon pass and a coastal road from above
  • The timeline: all of it finished in three days

Scene by scene

What happens on screen

  1. 0:00 – 0:10

    The reveal

    The car waits at the end of a lit showroom, then the camera moves along its side with the headlights and tail-lights glowing.

  2. 0:10 – 0:21

    Inside

    A hand presses the start button, the digital instrument cluster lights up, and we see the full cockpit.

  3. 0:21 – 0:26

    Out of the tunnel

    A motion-blur transition leads to the car driving towards the camera through a tunnel, headlights on.

  4. 0:26 – 0:33

    Desert and canyon

    Low shots along a desert road and a close-up of the wheel, then the car climbs a canyon road.

  5. 0:33 – 0:45

    Coast and close

    An aerial shot follows the car along a coastal road at sunset, ending at night above a city on a title card.

How we made it

Four steps, one studio

Nothing was generated until the shot list was agreed.

  1. 01

    Shot list

    We planned each scene and camera move before generating anything.

  2. 02

    Reference images

    We worked from reference images of the car and checked the body shape, lights and badges shot by shot.

  3. 03

    AI production

    Each scene, from the showroom to the coastal road, was generated with AI.

  4. 04

    Edit and sound

    We cut the film to music, added engine and road sound, and delivered 16:9 and 9:16 versions.

Delivered

  • 16:9 landscape

    The full widescreen film for YouTube, websites and showroom screens.

  • 9:16 vertical

    Reframed for phones so the car stays in frame on Reels and Shorts.

Questions

About this film

Was the Revuelto film made for Lamborghini?
No. It is a self-initiated showcase film made by Spilanth Studio to show what AI can do for automotive ads. It was not commissioned by, and is not affiliated with, Automobili Lamborghini.
Can you make a film like this for our vehicles?
Yes: cars, EVs and two-wheelers. We work from clear photos of your vehicle from several angles and check the body, badges and wheels in every shot.
How long did the Revuelto film take?
Three days to the master cut.

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