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Nofuss Whey: a protein ad without a photo shoot

How we made a 27-second AI product ad for Nofuss Nutrition, a D2C whey protein brand, and delivered it in three formats within two weeks.

Client
Nofuss Nutrition
Type
Product ad
Length
27 seconds
Turnaround
2 weeks

The job in numbers

  • 2weeks

    From confirmed brief to the finished film.

  • 3formats

    16:9, 9:16 and 1:1 from one film.

  • 0shoot days

    No studio, models, locations or food styling.

  • 27seconds

    Everyday moments, the shake, then the pack.

The challenge

Show the product, the taste and who it is for

A whey protein brand selling direct needs ads that show the pack clearly, make the shake look good and show the people who drink it, in formats for Reels, Meta feeds and YouTube.

What a shoot would need

  • Studio and crew: lighting, cameras and a set for the pack shots
  • Models and locations: a gym, a road for the run and an office
  • Food styling: pours and shake close-ups reset take after take
  • Time: booking all of that before a single frame exists

Our approach

  • Everyday moments first: a gym session, a morning run and a working day
  • The shake up close: the pour, the powder and the glass
  • The pack last: the pouch and the line “No fuss. Just fuel.”
  • Made with AI: every scene produced without a camera, a crew or a location

Scene by scene

What happens on screen

  1. 0:00 – 0:09

    Everyday energy

    A man training in the gym, a runner at sunrise and a woman walking into her office: three kinds of Nofuss customer in nine seconds.

  2. 0:09 – 0:12

    The pour

    Milk pours into a shaker beside the red Nofuss Whey pouch, so the product appears early.

  3. 0:12 – 0:18

    In use

    The gym-goer drinks from a Nofuss shaker, and the office worker sips a shake at her desk with the pack beside her laptop.

  4. 0:18 – 0:24

    The shake up close

    Close-ups of the powder, the swirl with the on-screen line “24g protein”, and a glass of chocolate shake.

  5. 0:24 – 0:27

    The pack shot

    The pouch beside the finished shake, closing on the Nofuss Essentials logo and “No fuss. Just fuel.”

How we made it

Four steps, one studio

Nothing was generated until the shot list was agreed.

  1. 01

    Script and shot list

    We planned the scenes, their order and the ending before making anything.

  2. 02

    AI production

    Each scene was generated with AI: the gym, the run, the office, the pour and the shake.

  3. 03

    Pack check

    Every shot with the pouch was checked against the real pack: the red colour, the logo and the label.

  4. 04

    Edit, sound and formats

    We cut the film to music, added sound, and delivered it in 16:9, 9:16 and 1:1.

Delivered

  • 16:9 landscape

    For YouTube ads, website banners and landing pages.

  • 9:16 vertical

    Reframed for Reels and Shorts, with the product and text clear of on-screen buttons.

  • 1:1 square

    For Meta feed ads, carousels and product catalogues.

Questions

About this film

How long did the Nofuss Whey ad take?
Two weeks from confirmed brief to the final cut.
Was there a photo shoot for the Nofuss Whey ad?
No. Every scene, including the gym, run, office and shake shots, was made with AI, and the pack was checked against the real Nofuss Whey pouch.
Can you make an ad like this for my product?
Yes. Send photos of your product and its packaging on WhatsApp and we reply within 24 hours with a script plan, a price and a date.

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