Choose a production house when your ad needs real people, real places or a filmed claim on camera. Choose an AI ad studio when you need a product, a message or a story shown quickly, in several versions, for Meta. You can also use both, one for each job.
What does a production house do better?
It films real things. If the ad needs a real person using the product, a real showroom or shop, a named celebrity as themselves, or a claim shown being done, a crew on location is the right tool. A generated person can carry a feeling, but it should never stand in for a real customer.
What does an AI studio do better?
It shows a product, a message or a story without a shoot day. That makes it practical to make several versions of one ad, which suits testing on Meta, and the price can be published and fixed up front. Our prices are per 30-second ad, GST included.
What stays the same?
The craft that decides whether an ad works: the script, the direction, the edit, the colour and the sound. At Spilanth Studio a filmmaker writes and directs every ad, and the AI does the production.
How do the timelines compare?
A shoot adds scheduling, crew and locations before editing even starts. With AI, a product ad usually takes 3 to 5 business days, and a commercial or storytelling ad usually takes 1 to 3 weeks, including script approval and revisions.
How should you decide?
Ask three questions:
- Does the ad need a real person or a real place on camera? If yes, film it.
- Is it a product, a message or a story? An AI ad can show all three.
- Do you want several versions to test? That is where an AI studio helps most.
See what we make and how to brief us.