Tell the studio what you sell, who it is for, the one thing the viewer should do or feel, the language, where the ad will run and the date you need it. Send product photos and label artwork if the ad shows a pack. A short brief is enough; we ask about anything missing.
What should a brief include?
Six things cover it:
- What you sell and who it is for
- Which kind of ad: product, commercial or storytelling
- The language: Tamil, Telugu, Hindi or English
- Where it will run, such as Instagram Reels or YouTube
- The date you need it by
- Anything that must not appear on screen
What do I send for a product ad?
Clear photos of the product from the front, back and sides, and the print file of your label if you have it. We match every shot against them, so the pack, the colours and the shape stay accurate. You do not need to ship the product.
How do I pick the one message?
Pick the single reason a customer should want the product, and write it as one sentence. An ad with one message is easier to watch and easier to test. If you have three messages, make three ads and let the results show which one works. That is the idea behind a pack of five.
What happens after I send it?
We reply within 24 hours with the script plan, the price and the delivery date. Nothing is made until you approve the script. You can send your brief on WhatsApp, by phone or by email.
What should I leave out of the brief?
Claims you cannot back up. You are responsible for the accuracy of any claim you ask us to include, and if a claim needs proof, we say so when we read the brief.