Case study · D2C nutrition
How we made a 27-second AI product ad for Nofuss Nutrition, a D2C whey protein brand, and delivered it in three formats within two weeks.
The film
0:27AI product ad · client work
A 27-second product ad for Nofuss Whey. It opens on a sweaty shoulder in the gym, a runner at sunrise and a woman walking into an office. A scoop of whey goes into a shaker, a man in the gym drinks from a Nofuss shaker, and a woman works at her desk with the pack beside her laptop. Close-ups of the chocolate shake lead to the closing pack shot beside a glass, with the line “No fuss. Just fuel.”
Read the Nofuss Whey case study2
weeks
From confirmed brief to the finished film.
3
formats
16:9, 9:16 and 1:1 from one film.
0
shoot days
No studio, models, locations or food styling.
27
seconds
Everyday moments, the shake, then the pack.
The challenge
A whey protein brand selling direct needs ads that show the pack clearly, make the shake look good and show the people who drink it, in formats for Reels, Meta feeds and YouTube.
Scene by scene
0:00 – 0:09
A man training in the gym, a runner at sunrise and a woman walking into her office: three kinds of Nofuss customer in nine seconds.
0:09 – 0:12
Milk pours into a shaker beside the red Nofuss Whey pouch, so the product appears early.
0:12 – 0:18
The gym-goer drinks from a Nofuss shaker, and the office worker sips a shake at her desk with the pack beside her laptop.
0:18 – 0:24
Close-ups of the powder, the swirl with the on-screen line “24g protein”, and a glass of chocolate shake.
0:24 – 0:27
The Nofuss Whey pouch beside the finished shake, closing on the Nofuss Essentials logo and “No fuss. Just fuel.”
How we made it
Nothing was generated until the shot list was agreed.
We planned the scenes, their order and the ending before making anything.
Each scene was generated with AI: the gym, the run, the office, the pour and the shake.
Every shot with the pouch was checked against the real pack: the red colour, the logo and the label.
We cut the film to music, added sound, and delivered it in 16:9, 9:16 and 1:1.
Delivered
For YouTube ads, website banners and landing pages.
Reframed for Reels and Shorts, with the product and text kept clear of on-screen buttons.
For Meta feed ads, carousels and product catalogues.
Questions
The Nofuss Whey ad took two weeks from confirmed brief to the final cut.
No. Every scene, including the gym, run, office and shake shots, was made with AI, and the pack was checked against the real Nofuss Whey pouch.
An AI product ad from Spilanth Studio costs ₹4,999 per 30-second ad, GST included, or ₹19,999 for a pack of five.
Yes. Send photos of your product and its packaging on WhatsApp and we suggest three ad concepts before you decide to order.
Explore more
Service
Your real pack and its benefits in motion, for product pages and performance ads. ₹4,999 per 30-second ad, GST included.
Industry
Protein, pre-workout and nutrition packs with exact labels and strong motion.
Start your ad
We reply within 24 hours with the script plan, the price and the delivery date.
Send a product photo on WhatsApp and we suggest three ad concepts for it. No obligation to order.
