Guides
AI backgrounds vs location shoots: how they really compare
On cost, speed and control, generated backgrounds win most briefs. On anything you have to prove is real, a location shoot still wins. Here's how we choose.
· 4 min read
Blog
The Spilanth blog: straight answers about AI ads.
What AI ads really cost in India, who owns them, how to brief a studio, how to test Meta creatives and how to write ads that sound like Tamil Nadu. Written by the people who make the ads.
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- Craft
- Meta ads
- Pricing
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Articles
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Guides
AI Ads Studio in India: Cinematic AI Campaigns, Smarter Storytelling, Stronger Brands
Cinematic AI campaigns, smarter storytelling and stronger brands. How an AI ads studio in India compares with a traditional shoot, and why we start every ad with emotion.
· 6 min read
Guides
How to brief an AI ad studio: a one-page template
A good AI ad brief fits on one page. Here are the eight fields that matter, the files to attach, and a template you can paste straight into WhatsApp.
· 4 min read
Craft
Tamil ads that don't sound translated: writing AI ads for Tamil Nadu
A Tamil ad written in English and translated reads like a bank notice. Here's how we write ads that sound the way Tamil Nadu actually talks.
· 5 min read
Meta ads
Why we sell AI ads in packs of five (and how to test them on Meta)
One ad tells you whether one idea worked. Five ads with the same offer and five different hooks tell you which idea your buyers respond to.
· 4 min read
Guides
AI ad studio vs production house: what actually changes?
Less than either side's marketing suggests. The creative work is the same. The shoot day goes, and a large part of the budget goes with it.
· 4 min read
Pricing
What does an AI video ad cost in India? Real prices for 2026
Real, published prices for AI product, commercial and storytelling ads in India, what each one includes, and the six things that change a quote.
· 7 min read
Legal
Who owns an AI-generated ad in India? What your contract should say
Ownership of an AI ad comes down to the contract. Here's what Indian copyright law says, what should transfer to your brand, and what to ask before you sign.
· 5 min read
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